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About Us

Bougie [boo-jee] adj. relating to or characteristic of a person who
has or aspires to a higher standard of living.

We are women who for all of our lives were told we were "Bougie." When giving our particular preferences, we were told "that is too much" or "too expensive" or too...fill in the blank. The whole time, we were being told that our standards, thoughts, and/or actions were "wrong" just because they were higher than what others expected. After many years of being negatively labeled "Bougie" and just laughing it off; we had enough. Really, what's wrong with having high standards, wanting more out of life, or striving for excellence? Nothing!!! So, we have made it our mission to erase the negative connotation of "Bougie” and turn into a word that celebrates living your life exactly how you see fit unapologetically.

Be Bougie is a brand for women who have higher standards and are unapologetic. We…

  • Empower women to be their authentic self without fear of judgement.
  • Embody confidence in oneself by wearing and owning products that speak our truth.
  • Encourage individualism and uniqueness showcasing our Be Bougie women in blogs and social media posts.
  • Emphasize the importance of training our girls and young women through giving 10% of our profit to non-profit organizations whose mission is to teach young ladies self-confidence and self-worth.

Be Bougie is more than a t-shirt... more than a product... more than a phrase...
It's a movement. Come join us!

#Higherstandards #Unapologetic #BeBougie #BeYou

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★Reviews

Let customers speak for us

99 reviews
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Be Bougie Noteworthy

It’s my pleasure to patronize such an outstanding business. I have found that all the products I have ordered are of great quality and meet my satisfaction.

The statements on the products are so profound and sends a wonderful message for this time and age. I’m so proud to wear my products. The discounts are phenomenal. The savings and customer service was great. You two ladies are the bomb.
Proud and happy customer

I 💕 my hat!

The Bougie-ish hat is so chic, cute and comfortable. I really love the color and texture of my hat. Thanks for adding this to your collection.
💕

Love them!

New Favorite Travel Shirt

Love how soft this shirt is. It's my new favorite travel shirt. It's long which is great for me as I tie my shirt sometimes but will also give me a nice comfortable relaxed looked. Will be buying again.

S
Worth It Hoodie
Sandra Nuttall
Worth it

I purchased the hoodie for my granddaughter's birthday. She is very happy with the garment. I'll order again.