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About Us

Bougie [boo-jee] adj. relating to or characteristic of a person who
has or aspires to a higher standard of living.

We are women who for all of our lives were told we were "Bougie." When giving our particular preferences, we were told "that is too much" or "too expensive" or too...fill in the blank. The whole time, we were being told that our standards, thoughts, and/or actions were "wrong" just because they were higher than what others expected. After many years of being negatively labeled "Bougie" and just laughing it off; we had enough. Really, what's wrong with having high standards, wanting more out of life, or striving for excellence? Nothing!!! So, we have made it our mission to erase the negative connotation of "Bougie” and turn into a word that celebrates living your life exactly how you see fit unapologetically.

Be Bougie is a brand for women who have higher standards and are unapologetic. We…

  • Empower women to be their authentic self without fear of judgement.
  • Embody confidence in oneself by wearing and owning products that speak our truth.
  • Encourage individualism and uniqueness showcasing our Be Bougie women in blogs and social media posts.
  • Emphasize the importance of training our girls and young women through giving 10% of our profit to non-profit organizations whose mission is to teach young ladies self-confidence and self-worth.

Be Bougie is more than a t-shirt... more than a product... more than a phrase...
It's a movement. Come join us!

#Higherstandards #Unapologetic #BeBougie #BeYou

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It’s soft and speaks for me
Love this!
Hot Cocoa Ready!
It's SO Me!
Love the look and feel