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Live. Your. Best. Life!

We are on a mission to erase the negative connotation of the word Bougie and turn it into something that celebrates living your life exactly how you see fit unapologetically. Learn More

Feel Good aboutyour Purchase!

We are firm believers in supporting the next generation of young women leaders like yourself! Part of our company's mission is to donate 10% of our profits to organizations that build the confidence of young girls and teens. Someone told you you were worth the best; let's keep the movement going! 


What a wonderful new company. I order my products and I was able to track my purchase. When my order arrival I was very pleased. The quality of the products supersede my expectations. I’m looking forward to adding to my collection with thoughts and statements that speaks to me. I also enjoyed the blobs and looking forward to joining the book club.

- Patsy H. -

I LOVE the mission of this brand and company! I've been waiting for something like this. It's OUR Time. 

- Kristie S. -

Shirts are super cute!  So many statements that speak to me. Can't wait to add to my wardrobe. 

- Amy B. -

Love the Book Club Discussions on Facebook. It's nice to have a community of women to talk about things with. 

- Carrie N. -

Outstanding shirt, even better company!

- Erin D. -

I truly love the idea behind this brand, great quality, beautiful design to match. Highly Recommend. 

- Shanna H. -



Let customers speak for us

64 reviews
Love Me

Soft and warm. I love my shirt

Great long sleeve t-shirt

I love my new long sleeve t shirt. The fit is perfect even though the sleeves are really long. But I have short arms, so it is expected. Lol I also like how soft it is which makes it comfortable to wear all day long.

Great concept

Good quality. I like the way the T shirts and sweatshirts fit. The cut is perfect. It initially looks like the size chosen is too large but is not


Listen! When I tell you this shirt spoke to my soul....BAAAABY. The shirt is soft and comfy I'm a size 14/16 and have larger "girls" so I ordered a L for a comfy fit and it was perfect. I've washed it a few times with minimal shrinkage. And when I wear it-it makes a statement.

Love, love, love this shirt!!!

Great message, great quality shirt, great customer service!