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We are firm believers in supporting the next generation of young women leaders like yourself! Part of our company's mission is to donate 10% of our profits to organizations that build the confidence of young girls and teens. Someone told you you were worth the best; let's keep the movement going! 

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Live. Your. Best. Life!

We are on a mission to erase the negative connotation of the word Bougie and turn it into something that celebrates living your life exactly how you see fit unapologetically. Learn More

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★Reviews

Let customers speak for us

142 reviews
95%
(135)
3%
(4)
0%
(0)
0%
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2%
(3)
Vintage Cap

Love love love the fit of this cap!!! I have thick hair (a big head, lol) and this cap fits perfectly with plenty of room to adjust! I’m going to order another!

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Shipping Protection by Route
Mesha Murray

Love the fit! I’m going to order another color!

Cutie Cap

Great fit. Adjustable.

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No apologies mug
Latrice Ponder

Beautiful exactly what I was looking for

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In Living Herstory T-shirt
Christine Murray

Love the message behind the shirt which is what drew me to making this purchase!