Live. Your. Best. Life!

We are on a mission to erase the negative connotation of the word Bougie and turn it into something that celebrates living your life exactly how you see fit unapologetically. Learn More

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Feel Good aboutyour Purchase!

We are firm believers in supporting the next generation of young women leaders like yourself! Part of our company's mission is to donate 10% of our profits to organizations that build the confidence of young girls and teens. Someone told you you were worth the best; let's keep the movement going! 


What a wonderful new company. I order my products and I was able to track my purchase. When my order arrival I was very pleased. The quality of the products supersede my expectations. I’m looking forward to adding to my collection with thoughts and statements that speaks to me. I also enjoyed the blobs and looking forward to joining the book club.

- Patsy H. -

I LOVE the mission of this brand and company! I've been waiting for something like this. It's OUR Time. 

- Kristie S. -

Shirts are super cute!  So many statements that speak to me. Can't wait to add to my wardrobe. 

- Amy B. -

Love the Book Club Discussions on Facebook. It's nice to have a community of women to talk about things with. 

- Carrie N. -

Outstanding shirt, even better company!

- Erin D. -

I truly love the idea behind this brand, great quality, beautiful design to match. Highly Recommend. 

- Shanna H. -



Let customers speak for us

37 reviews
Awesome Product and Meaningful Cause
It’s soft and speaks for me
Love this!
Hot Cocoa Ready!
It's SO Me!